Full-Time Bloggers

While there are very few people making significant money as full-time bloggers there is a growing trend to hire and retain employees that have blogging skills. The skills desired are writing of course and also maintenance of the blog itself.

One guy's take,

“There’s almost an ecosystem of jobs that have emerged around blogs,” said Paul
Forster, chief executive at Indeed.com, a job search engine with postings from more than 5,000 sources. “It’s an emerging area where there are many more opportunities related to the blog rather than being a dedicated blog writer.”

Perhaps as businesses become more and more enamored with blogging and its marketing benefits, they will create positions within their corporate structure for employees who will blog exclusively. Companies employing such a strategy would have to be careful that these employees wouldn't simply become shills or regurgitating mouthpieces for executive management.

Much of the credibility earned that individual bloggers who write about their companies on their own time is due to the fact that they aren't afraid the criticize their employers. This may be the major stumbling block to effective company blogs in the future. The internet herd can sniff out a bullshitter pretty darn quickly.