Wither MySpace?

Sturat Brown writes of the Wild West nature of the internet's social networking site arena. Much like how night-clubs can be cool for a few years and then abandoned very quickly for the next new social hot-spot, it's beginning to look like the social networking sites such as MySpace will be vulnerable to the vagaries of social popularity on the web -- but at a much faster pace. Rather than years the changes in popularity could happen within twelve month or half year periods as competition strengthens on the web.